AMA STUDIO

The Challenge

AMA Studio had a powerful concept but lacked a cohesive brand identity to match its potential. Without a defined visual language, voice, or positioning, the brand wasn’t fully resonating with the vibrant wellness community it aimed to reach. They needed an identity that felt elevated, modern, and full of personality, one that could unify their fitness and café offerings while creating a recognizable presence both online and in-person.

Our Approach

Kloud partnered with AMA Studio to build a complete, distinctive brand identity from the ground up. We crafted a refined visual system, modern design direction, and a personality-driven brand experience that connected every touchpoint, from studio to café to digital platforms. Alongside this creative development, we implemented targeted in-house paid media strategies to drive growth, visibility, and community engagement.

Results:

With a cohesive and elevated brand now in place, AMA Studio has cultivated a strong, recognizable community that reflects its energetic wellness culture. Since launching the new identity, the brand has experienced over 30% growth, welcomed a surge of new clients through paid media efforts, and earned major recognition with features in Vogue and Women’s Health. AMA Studio now stands as a modern, influential name in the wellness space; defined, differentiated, and thriving.